Toybox Rides at Riverside Auto Sales presents a genuine American performance icon — a 1978 Dodge Lil' Red Express, one of only 2,188 produced. If you know the history, you already understand why that number matters. If you're discovering it now: the 1978 Lil' Red Express was the only year built without catalytic converters, making it the most powerful and least restricted version of one of the fastest American production vehicles of its era — quicker than the Corvette in contemporary road tests. This is that truck.
The 360 V-8 breathes freely through the Lil' Red Express's signature twin chrome exhaust stacks, backed by a TorqueFlite automatic with a factory shift kit installed for crisp, snap shifts that match the truck's character. The paint is approximately eight years old and has been highly buffed to a deep finish, wearing correct new decals throughout. The bed boards and sides have been recently redone and look really good. Red interior with RAM inserts is intact and period correct.
Full transparency where it's due: the A/C is present but not currently working, and the original wheels have been replaced — now wearing Goodyear 235s up front and 295s out back on very nice Cragar wheels that suit the truck well. The odometer reads 117,000 miles.
At $36,500 through Toybox Rides at Riverside Auto Sales in Black River Falls, WI, this is a documented, driveable piece of American truck history that doesn't need to apologize for anything. Pre-purchase independent inspections are always welcome. Call 715-284-4525 or stop by our lot on Highway 54.
